BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

P. N. Gadgil & Sons opened a new showroom in Pune on April 7, 2026 and introduced its 9KT gifting collection across 34 stores to expand everyday jewellery offerings.

D.P. Jewellers rolled out curated exhibitions from March 19–29, 2026, across Kota, Ajmer, Ujjain and Banswara, targeting bridal and everyday jewellery demand through region-specific assortments and formats.

Amoura, the contemporary jewellery label by D.P. Jewellers, hosted an invite-only Women’s Day gathering on March 13 in Indore, introducing guests to its lightweight everyday jewellery collection and engaging customers.

Candere, the lifestyle jewellery brand by Kalyan Jewellers, expanded its Maharashtra retail presence on January 5, 2026, with new stores in Kandivali, Nashik and Kolhapur to strengthen market reach.

Senco Gold & Diamonds has entered Uttarakhand with the launch of its first showroom in Dehradun, inaugurated by brand ambassador Vidya Balan on Dussehra.

Fashion jewellery brand Gargi by P. N. Gadgil & Sons has introduced its latest silver jewellery line, the Bliss Collection, designed to elevate the emotional experience of gifting. Featuring a series of minimalist sterling silver charms, the collection is presented in compact glass bottles—an unconventional packaging format aimed at making each piece feel like a keepsake

P N Gadgil & Sons (PNGS) has introduced its new Monsoon Collection, a line of everyday jewellery that marries practicality with elegance

Divine Solitaires has unveiled a groundbreaking new addition to its diamond jewellery collection: the ‘Three-Way Wearing’ earrings

Mia, a leading fine jewellery brand from the house of Tanishq, has strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi Mall, Goregaon

Mia by Tanishq celebrated its Chennai customers with a dazzling Runway Star Event, where patrons walked the runway in Mia’s jewellery, showcasing individuality and modern style

Joyalukkas is gearing up to launch a new digital-first jewellery brand by FY26, aiming to tap into the rapidly growing market of younger, tech-savvy consumers who prefer shopping online

Indians do not really need an excuse to buy gold, but Akshaya Tritiya offers a pretty good one! Year after year, people turn out in big numbers to buy the yellow metal on this day, considered to be auspicious for buying gold, and this year was no exception. Nothing held customers back – neither the increasing summer heat, nor the rising gold prices. And in addition to the fervour for gold, buyers showed a keen interest in diamond jewellery, discovers Suneeta Kaul

The campaign emphasises that modern women view mangalsutras as an expression of love, celebrating all the special yet seemingly ordinary moments in a couple’s routine life